5 Reasons This Backpack Is the Only Bag You Need for Back to School

For younger girls, there is no separate lunch bag left on the kitchen counter, in the car or underneath yesterday’s coat. For teens, there is no childish lunch box swinging from one hand while they carry a laptop bag in the other.

For Mom, there is only one thing to pack, one thing to check and one thing to grab on the way out. The insulated lunch bag fits directly into its own compartment at the bottom of the backpack. Pack it. Slide it in. Zip it closed.

For younger girls, lunch stays away from books, drawings, homework and the cardigan that somehow comes home covered in everything. For teens, food stays underneath their laptop, charger, headphones, makeup pouch and clothes.

For Mom, it means fewer crushed sandwiches, fewer leaks and no expensive technology sharing space with an open yogurt. The lower insulated section is completely separate from the main backpack. School stays above. Lunch stays underneath. Exactly where it belongs.

At 10, it carries books, folders, lunch, a water bottle, jumper and the project she only remembered at breakfast. At 16, it carries a laptop, charger, notebooks, headphones, lunch and clothes for practice after school.

For Mom, it carries work, lunch, family essentials and everything she usually ends up holding for everybody else. The main section keeps larger things organised. The pockets give chargers, keys and smaller essentials a permanent home. The separate lower section carries lunch without taking over the rest of the bag. One backpack for whatever that day looks like.

Younger girls love that it looks grown-up rather than covered in childish prints they will dislike next year. Teens love that its structured shape, contrast design and gold hardware make it look more like a designer bag than a school backpack.

Mom sees the padded straps, organiser pockets, protected laptop section and hidden lunch compartment. They see a bag they are not embarrassed to carry. Everybody wins.

For a limited time, every order includes a free Lunch Bag. You get the 3-in-1 backpack and the Lunch Bag together, for 40% off the regular price.

Every order ships with a 30-day money-back guarantee, full refund, no questions. Popular colours have sold out multiple times already. If you see yours in stock, I wouldn't sit on it.